At Trailside Creative innovation begins with curiosity
BACKGROUND AND EXPERIENCE
What started as a one man show is now an extensive network of professionals dedicated to creating the best possible products for the end user.
At Trailside Creative, relationships are key.
They are the gateway to new opportunities, innovative new ideas, and successful product launches.
PRINCIPAL & FOUNDER
Kyle Ellison is an Industrial Designer, a Maker, a Builder, and an Artist.
With an eye for detail, he obsesses over fit, finish, and form.
During his years designing products for the cycling industry, for brands like Giro and Bell Helmets, Kyle gained an expert understanding of fit and ergonomics, as well as both physical and digital sculpting techniques. His love for the outdoors and his attention to detail were a perfect match for his time at YETI Coolers where he helped to broaden the brands reach in both the soft and hard goods categories.
His constant focus on creating delightful and meaningful user experiences, has allowed him to design products that have not only won numerous design awards, but more importantly recapture market share, create entirely new categories, build brand reputation, and surpass market projections.
Ellison began his career making helmets in the mountains of Santa Cruz, California and after years of consulting, officially founded Trailside Creative, LLC in Austin Texas in 2018. Trailside is a boutique design and user experience consultancy located in the Texas Hill Country.